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Hertfordshire County Council

 

    1. You register your organisation and add details of each free/chargeable activity you want to include in the campaign. You can continue to add more activities even after registration.
    2. We'll post you a campaign toolkit. It'll include marketing material, activity vouchers and a QR code poster - more about the toolkit (PDF)
    3. We'll promote the campaign, and you can share our posts via your social networks. Then, watch the bookings roll in!
    4. You run your activities and give each new participant an activity voucher - mark their unique voucher number and the date on the card. For returning participants, simply mark the date on their existing card.
    5. Before you begin each of your sessions, ensure all campaign participants check-in by scanning the QR code poster.
    6. Repeat steps 3, 4 and 5 throughout the duration of the campaign.
    7. You collect all activity vouchers marked with 12 dates and return them to us via the pre-paid envelope at the end of the campaign.

 

Reach adults in our target audience 

  • Inactive and of working age
  • Financially disadvantaged
  • People from ethnic minority groups
  • Those living with disabilities or long-term health conditions.

Run activities that are suitable for participants

  • Choose activities that are low-intensity or lower-impact to suit the target audience.
  • Schedule sessions that fit around work hours and caring responsibilities.

Offer free or discounted activities to participants

  • Make your activities more accessible by offering up to 50% off the usual charge.
  • If your activities are already free, just register them without a discount.

 

 

● Get FREE marketing that will attract new members to your activities

● Your organisation gets entered into a prize draw to win one of three £500 cash prizes!

● Be part of an impactful campaign and help make a difference

● Strengthen your ties within the community

● Encourage adults to experience the numerous benefits of physical activity

 

Will residents be interested?

Yes! The previous campaign saw over 1,700 activity passes downloaded, and this year we're aiming for more.

People who live or work in Hertfordshire can sign up to the campaign to get:

  • The chance to win a £50 sports gift card
  • An activity voucher with access to 12 activities from the date of registration
  • Lots of free/discounted activities to choose from (thanks to you!)
  • Regular motivational emails and texts
  • A chance to win another prize once an 'end of campaign' survey is completed. 

 

 

 

 

Increase physical activity during the campaign

We aim to help more people become active by making it easier and more appealing to participate in physical activities. This includes providing accessible programs and facilities, especially in areas where opportunities are currently limited.

By working closely with local groups and listening to community needs, we will offer a range of activities that suit all abilities and preferences.

Improve confidence and wellbeing 

We want people to feel confident and motivated to stay active. By creating supportive and inclusive environments, we will help individuals overcome barriers such as fear of judgment, lack of confidence, or health concerns.

Our approach focuses on boosting mental well-being and self-esteem through regular physical activity, fostering a positive and empowering experience.

Create opportunities for community

Building strong community connections is at the heart of our approach. We will bring people together through group activities and community events, creating opportunities for social interaction and support.

By partnering with local organisations and leaders, we will strengthen networks that encourage ongoing participation and a sense of belonging within the community.


We're committed to tackling the greatest health challenges where they're needed most.

We've identified Bedwell, Crowley Hill and Waltham Cross as priority areas. These communities experience high levels of poverty, have diverse populations, and many residents live with disabilities or long-term health conditions.

If your organisation runs activities in one or more of these areas, we encourage you to register now.

By focusing on these areas, we aim to make a significant impact on health and wellbeing.

 

 


 

Herts Sport and Physical Activity Partnership and Hertfordshire County Council

It's Never Too Late to be Active 2025 is funded by Hertfordshire County Council and delivered in partnership with Herts Sport & Physical Activity Partnership (HSP).

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